Do you use Facebook lookalike audiences? Are you aware of Facebook's recent changes to lookalike audiences?
In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.
Changes to Facebook Lookalike Audience Creation
Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.
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