by Curious about how your peers are incorporating AI into their marketing workflows? Wondering which tools are proving most valuable in real-world applications?
The 2025 AI Marketing Industry Report reveals practical insights into how marketers are using AI to enhance their content strategies, streamline workflows, and improve productivity.
Real Usage Patterns from Working Marketers
This comprehensive 31-page report analyzes responses from over 730 marketing professionals to understand current AI adoption trends and practical applications.
Here's what the research uncovered:
✅ Adoption patterns and frequency: How often marketers use AI tools and how long they've been incorporating them into their work
✅ Content creation applications: Specific ways marketers apply AI for writing, visual content, video, and audio projects
✅ Platform preferences and learning interests: Which AI tools are most popular and what marketers want to explore next
✅ Benefits and challenges: The real advantages marketers experience and the obstacles they're working to overcome
These insights, gathered from professionals across industries and company sizes, offer a clear picture of AI's current role in marketing and where the field is heading.
Key Findings Worth Your Attention
Here are some notable data points from the 31 pages and 45 charts:
Daily usage is becoming standard: 60% of marketers now use AI tools daily, up from 37% in 2024. Additionally, 84% report increasing their AI usage over the past year.
Written content leads adoption: 90% of marketers use AI for text-based tasks, with the most common applications being idea generation (90%), draft creation (89%), and headline writing (86%).
Learning priorities are shifting: 79% of marketers want to develop automation workflows, while 69% are interested in learning video content creation with AI.
Platform landscape is clear: ChatGPT dominates at 90% usage, followed by Google Gemini at 51% and Claude at 33%.
Job concerns are limited: Only 36% of marketers worry about AI displacing their roles, suggesting most view it as a complementary tool rather than a replacement.
The complete report provides detailed breakdowns of these trends, including differences between B2B and B2C marketers.
Access the Complete Research
Whether you're just beginning to explore AI tools or looking to refine your current approach, this report offers data-driven insights to inform your decisions.
Download your copy today and learn how other marketers are embracing AI.
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